I specialize in what is called natural or organic search engine optimization (SEO). Normally visitors searching on engines such as Google or Bing will not research past the first page of listing results, which usually consists of ten entries. Thus it is important to make sure that your site performs in the top ten listings for a number of keywords related to your industry and niche.
This is the starting point for all businesses looking to improve their search engine rankings and gain more internet traffic. This package includes custom search engine tags, custom copywriting updates, and a complete overall on your file naming systems.
I will use research tools to find the best keywords for you industry, type of website, and niche. I use the results to write custom Meta Tags for each page that you want optimized. Meta Tags are special HTML tags placed in the head section of the webpage that are read by browsers but are not visible to the webpage user.
The keyword targets will be 3-4 phrases (and their variations) per page. If you are a service-based business with a local territory or service area, then I will focus on keywords for your selling area (boat wraps troy). However if you sell niche items globally then you can focus on general keywords without the geographic limitations (custom hand-painted rocking chairs or plus size santa suits).
I will also make minor changes to your verbiage, page names, folder names, image names, navigational phrases, and headings. These are all places where I can optimize the page for the keywords that are being targeted.
Finally, I will create site maps for the engines, set up a Google Analytics account so you can track incoming traffic, and submit your site to Google, Yahoo, and Bing.
This option is best for businesses that have a limited customer service area. It includes all of the services in the Basic Package plus more.
When visitors include a city, county, and/or state name in their search phrase, Bing, Google, and Yahoo list all of the businesses that have submitted themselves to the corresponding local listing center. This may be just a couple or several pages worth, depending on the competition in that area.
Next are pages and pages full of listings to directories competing for the remaining traffic left-overs. By submitting your business to the top performing directories for your keywords, you can be assured that a prospective visitor will continue to find you over and over again as they browse through directory after directory. This branding creates authority and credibility, especially if your directory entries include positive reviews and thorough entries that allow the visitor to read about your mission, services, credentials, business hours, contact information, promotions, and so on.
Here are the local directories I focus on for Michigan businesses:
This service includes submission to industry specific online search directories. For example, if you are counselor then you would submit to counseling directories found on psychology or parenting portals. The purpose of this is to establish yourself as a professional in your industry. This increases the importance of your website to search engines when it ranks your website against others like yours, and allows the consumer to feel that you are knowledge and reputable.
Click here to view a slideshow of screenshots from some of my SEO campaigns. Hover over the top left and right corners for the next and previous buttons.
Visit this page for a complete synopsis of the results of an optimization campaign that I worked on during June of 2010 for a Custom Commercial Sign Store located in Troy, Michigan. I optimized six pages, concentrating on 4-6 high traffic phrases for each page. All of the targeted phrases on every page ended up in the top ten on Google.
